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The Shelf Elf goes bananas

The Shelf Elf has been busy again, but this time he’s into bananas. He thinks the banana tree, featuring Equifruit bananas — certified by Fairtrade Canada since 2007 — is a particularly nice addition to the store. The attractive Equifruit logo caught his eye, and he decided to investigate further. He discovered that the company was started…
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The Shelf Elf returns, to sample Monforte cheese

Some long-time Chronicle readers may recall a regular visitor to the pages of this publication named the Shelf Elf, a creation of his faithful human scribe, Suzanne Molina. He was a popular little fellow, and garnered a loyal following over the years that he highlighted new products in the store. It has been years since the Shelf Elf’s…