Tag: Shelf Elf

  • The Shelf Elf goes bananas

    The Shelf Elf goes bananas

    The Shelf Elf has been busy again, but this time he’s into bananas. He thinks the banana tree, featuring Equifruit bananas — certified by Fairtrade Canada since 2007 — is a particularly nice addition to the store. The attractive Equifruit logo caught his eye, and he decided to investigate further. He discovered that the company was started…

  • The Shelf Elf returns, to sample Monforte cheese

    The Shelf Elf returns, to sample Monforte cheese

    Some long-time Chronicle readers may recall a regular visitor to the pages of this publication named the Shelf Elf, a creation of his faithful human scribe, Suzanne Molina. He was a popular little fellow, and garnered a loyal following over the years that he highlighted new products in the store. It has been years since the Shelf Elf’s…